Inspirations by LVMH

Louis Vuitton Moet Hennessy has launched Nowness. An online magazine between editorial and promotional content.

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Declare your love onto the Boucheron Twitt’Heart !

Boucheron has created a place dedicated to love on Facebook, the Twitt’Heart.

Since February 10th 2010, discover the warmest tweets and declare your love real-time on the Facebook page.
Every update published on this page is taken from messages written by Twitter users, using hashtags related to love.

If you want to declare your love, post your update including the hashtag #CoeurB from your Twitter account. Your love declaration will automatically be showcased on the Twitt’Heart.

Discover the Twitt’Heart on Facebook
CœurB on

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Narciso Rodriguez for eBay

Award-winning American fashion designer Narciso Rodriguez makes history with his exclusive, new limited edition collection, available only on eBay.

So get ready! Bids will start on february 15th.

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Bloggers’ insight on a romantic stroll in Paris

Van Cleef & Arpels is pleased to present you the new version of its iPhone application “A day in Paris”.
Version 2.0 offers a new stroll and a new menu for access to all the poetic places of the application:

- The Valentine’s Day stroll, exclusive to “a day in Paris”, is a stroll created especially for Valentine’s Day by contributors chosen by Van Cleef & Arpels and includes their favourite places, recommended for lovers of “romantic” Paris.
- You now have access to all the places included on the strolls from the “Poetic Places of Paris” menu, which comprises 5 themes: Gastronomy, Unique Poetic Places, Art & Culture, Shopping and the Valentine’s Day Stroll.

Discover the new version and the romantic strolls : here

You can also download it on the App Store.

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Fashion Bloggers Opinions

A Video that was presented at PREMIUM Exhibitions panel on Fashionblogs, asking Suzy Menkes, Yvan Rodic (Facehunter), Jennie Tamm (The Coveted) and Julia Knolle and Jessi Weiss (LesMads) to share their opinion.

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Ralph Lauren, The Mobile Marketer

Polo Ralph Lauren Corp. took first place as 2009 Mobile Marketer of the Year.

The full article on Mobile Marketer.

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Social Strategies for Comestics Brands

The social media strategies of cosmetics in the latest edition of BW Confidential

Download the full report : here

by IC Agency

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Happy Birthday Baume & Mercier

Baume & Mercier has decided to invite internet users on Facebook and Twitter to rediscover its history and its heritage through a diary entitled “Secrets of a Watchmaking Family”.

The originality of the approach lies in telling the story of the birth of Baume & Mercier in the present tense, and in daily sharing anecdotes and insights from the daring watchmakers who founded the famous watch company. The highlights of brand history will be recounted in French and English on Baume & Mercier’s Facebook and Twitter pages. As a prelude to an upcoming operation on social networks to be launched during the SIHH scheduled to take place in Geneva in January 2010 to celebrate its 180th anniversary.

Discover the Baume & Mercier family secrets on Twitter and Facebook.

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The social web involvement

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Vogue Italia with Twitter style

Steven Meisel has made a collage presented in the style of Twitpic for the December 2009 issue of Vogue Italia !

More info on Fashion Copious

Thanks to Le Modalogue for the link

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