Boucheron wishes you a “Follies filled Christmas”
This Christmas, Boucheron goes a little eccentric and reveals its new selection through a website that’s all at once glamorous, interactive… and caring !
While they discover the Christmas selection’s wonders, visitors to the website will also invited to send their wildest, innermost thoughts to loved ones, family or friends in the shape of a virtual greeting card – set with a precious jewel and divinatory motto.
Recipients of this dedicate attention, richly illustrated by the very chic artist Marie Perron, will also be given the opportunity to send their own season’s greetings, thus spreading a quickly holiday spirit it’s shared, every virtual card sent will become a real-life donation to the charity SOS Villages d’Enfants.
Boucheron Christmas Follies website
Boucheron on Twitter and Facebook
The complete Gucci iPhone Application
Gucci is pleased to announce the launch of the ground-breaking Gucci App for iPhone et iPod Touch, which is now available from App Store. The app synthesizes the worlds of fashion, technology and music offering access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, store listings and the ability to mix your own music !
Manga stories of Shisheido
Shisheido uses an interactive manga to target young people in Japan.
Jaeger-LeCoultre on iPhone
The Manufacture Jaeger-LeCoultre invites you to discover its watchmaking school on iPhone : skilled gestures of their watchmakers, gem-setters and engravers.
Download the application here
Louis Vuitton Live Fashion Show on Facebook !
Louis Vuitton is proud to announce the live online broadcast of its Women’s Spring/Summer 2010 Ready to Wear collection on Facebook on October 7, 2009 at 2:30PM (Paris time) / 8:30AM EST.
Louis Vuitton is going one step further and confirming its digital intentions as the first luxury brand to offer a live broadcast of its Women’s Spring/Summer 2010 Ready to Wear show exclusively on Facebook.
On October 7, 2009 at 2:30pm (Paris time), current and future fans of the Louis Vuitton Facebook page will be able to watch the latest Marc Jacobs creations for Louis Vuitton streamed live from Paris Fashion Week. Viewers will also be given the opportunity to comment on the event live from their Facebook status.
Following the event, the video of the show will be available on demand exclusively on the fan page for 24 hours.
Louis Vuitton on Facebook : here
The Facebook event : here
The new Van Cleef & Arpels iPhone application
After Charms, discover the Van Cleef & Arpels iPhone application called “a day in Paris” that offers you a poetic stroll through the city of lights.
The application is composed of:
- Seven Parisian ballads (a map will guide you through the Paris of poetry, dolce vita and fare niente)
- Poetic videos of Parisian strolls
- Around 30 poetic places to discover in Paris
- The présentation of the « Une journée à Paris » collection
- The Une journée à Paris collection film
- The addresses and coordinates of all the Van Cleef & Arpels stores in the world
- The application “a day in Paris” is available in French, English, Chinese, Korean and Japanese
The application weighs more than 10Mo, you must be connected to Wifi to be able to download it. Van Cleef & Arpels has chosen to offer an application that is completely offline so that one can use it and travel without worrying about the operator connection.
You will thus be able to visit Paris, savor poetic halts and enjoy this application without any difficulty.
Download the application : here
Faberge Takes New Jewels Online
More information on Forbes
(Via Luxe Corp)
Guerlain & augmented reality
Discover the bottle of Idylle by Guerlain with augmented reality !
Parisienne by Yves Saint Laurent & more
The dedicated website of the new perfume Yves Saint Laurent “Parisienne” is online !
A beautiful interface, a contest for the launch, moodboards and… an exclusive part of the site for 4 international bloggers to interpret Parisian lifestyle… Perfect to launch the perfume, just too bad that the bloggers interpretation is a mere copy of the Longchamps website concept… a little old…
Boucheron & Facebook are so friends
On Sunday, September the 20th, the House of Boucheron will open its doors to the general public for the French government sponsored event “Journées du Patrimoine” in Paris.
On this occasion, Boucheron will open its private salons where antique jewelry pieces will be on display, along with highlights of its history. There will also be demonstrations of the different craftsmanship skills required for the creation of High-Jewelry.
As there is a limit of 100 visitors, Boucheron has decided to offer, first come, first served, 25 invitations to its Facebook fans.
From September the 3rd at 6.00pm, the first 25 Facebook fans who post a comment on the wall of this event page will be selected to visit Boucheron, 26 Place Vendôme, in Paris on Sunday, September the 20th from 10.30am to 11.30am. They will be the first to intimately discover the House during this open-door day.
Boucheron on Facebook : here
