March 2010
1 post
4 tags
Inspirations by LVMH
Louis Vuitton Moet Hennessy has launched Nowness. An online magazine between editorial and promotional content.
www.nowness.com
February 2010
3 posts
4 tags
Declare your love onto the Boucheron Twitt’Heart !
Boucheron has created a place dedicated to love on Facebook, the Twitt’Heart.
Since February 10th 2010, discover the warmest tweets and declare your love real-time on the Facebook page. Every update published on this page is taken from messages written by Twitter users, using hashtags related to love.
If you want to declare your love, post your update including the hashtag #CoeurB from your...
3 tags
Narciso Rodriguez for eBay
Award-winning American fashion designer Narciso Rodriguez makes history with his exclusive, new limited edition collection, available only on eBay.
So get ready! Bids will start on february 15th.
2 tags
Bloggers' insight on a romantic stroll in Paris
Van Cleef & Arpels is pleased to present you the new version of its iPhone application “A day in Paris”. Version 2.0 offers a new stroll and a new menu for access to all the poetic places of the application: - The Valentine’s Day stroll, exclusive to “a day in Paris”, is a stroll created especially for Valentine’s Day by contributors chosen by Van Cleef & Arpels and includes...
January 2010
6 posts
2 tags
Fashion Bloggers Opinions
A Video that was presented at PREMIUM Exhibitions panel on Fashionblogs, asking Suzy Menkes, Yvan Rodic (Facehunter), Jennie Tamm (The Coveted) and Julia Knolle and Jessi Weiss (LesMads) to share their opinion.
2 tags
Ralph Lauren, The Mobile Marketer
Polo Ralph Lauren Corp. took first place as 2009 Mobile Marketer of the Year.
The full article on Mobile Marketer.
2 tags
Social Strategies for Comestics Brands
The social media strategies of cosmetics in the latest edition of BW Confidential
Download the full report : here
by IC Agency
2 tags
Happy Birthday Baume & Mercier
Baume & Mercier has decided to invite internet users on Facebook and Twitter to rediscover its history and its heritage through a diary entitled “Secrets of a Watchmaking Family”.
The originality of the approach lies in telling the story of the birth of Baume & Mercier in the present tense, and in daily sharing anecdotes and insights from the daring watchmakers who founded the famous...
2 tags
The social web involvement
www.globalwebindex.net
4 tags
Vogue Italia with Twitter style
Steven Meisel has made a collage presented in the style of Twitpic for the December 2009 issue of Vogue Italia !
More info on Fashion Copious
Thanks to Le Modalogue for the link
December 2009
6 posts
3 tags
Hermès Grandes Heures on iPhone
Hermès is on iPhone and invite you to discover “Grandes Heures”.
A watch is an instrument of precision, a guardian of life’s timetable. Time itself though seems to mock that very rigour, sometimes making hours fly by, while seconds and minutes can go on for ever. Hermès pays homage to the relativity of time with the creation of the mechanism, Grandes Heures for the iconic Cape...
5 tags
Luxury content on Facebook
Brands are starting to take a deep dive into social media with an extensive Facebook pages redesign. A network presence as illustrated by a custom fan page is essential and today few luxury brands have been reactive.
I created the 10 best practices list with all the possibilities that answer different marketing goals :
Louis Vuitton : a complete welcoming tab and a ressource center
...
4 tags
The French Art of loving by Aubade
Aubade is celebrating the Art of loving “à la française” on its new experiential website: www.frenchartofloving.com
This new interactive website enables all Aubade admirers to gather and share, joyful experiences of love and voluptuous pleasures.
5 tags
1 Million possibilities, 1 combinaison...
Paco Rabanne launching the first contest on iPhone to promote a perfume.
Become the first one to discover the combinaison of the 18 carat case and win a year of 1 Million perfume. The 100 winners to follow will reveive a 1 Million sample along with an exclusive gift.
Download the application : here
3 tags
P.R with augmented reality
Shiseido has sent an original press release to journalists for the launching of Premium Future Solution LX. Discover the demo here
5 tags
Boucheron wishes you a “Follies filled Christmas”
This Christmas, Boucheron goes a little eccentric and reveals its new selection through a website that’s all at once glamorous, interactive… and caring ! While they discover the Christmas selection’s wonders, visitors to the website will also invited to send their wildest, innermost thoughts to loved ones, family or friends in the shape of a virtual greeting card – set with a precious jewel...
October 2009
4 posts
3 tags
The complete Gucci iPhone Application
Gucci is pleased to announce the launch of the ground-breaking Gucci App for iPhone et iPod Touch, which is now available from App Store. The app synthesizes the worlds of fashion, technology and music offering access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, store listings and the ability to mix your own music !
Download the...
4 tags
Manga stories of Shisheido
Shisheido uses an interactive manga to target young people in Japan.
http://d-comic.jp/
4 tags
Jaeger-LeCoultre on iPhone
The Manufacture Jaeger-LeCoultre invites you to discover its watchmaking school on iPhone : skilled gestures of their watchmakers, gem-setters and engravers.
Download the application here
3 tags
Louis Vuitton Live Fashion Show on Facebook !
Louis Vuitton is proud to announce the live online broadcast of its Women’s Spring/Summer 2010 Ready to Wear collection on Facebook on October 7, 2009 at 2:30PM (Paris time) / 8:30AM EST. Louis Vuitton is going one step further and confirming its digital intentions as the first luxury brand to offer a live broadcast of its Women’s Spring/Summer 2010 Ready to Wear show exclusively on Facebook.
On...
September 2009
4 posts
4 tags
The new Van Cleef & Arpels iPhone application
After Charms, discover the Van Cleef & Arpels iPhone application called “a day in Paris” that offers you a poetic stroll through the city of lights.
The application is composed of: - Seven Parisian ballads (a map will guide you through the Paris of poetry, dolce vita and fare niente) - Poetic videos of Parisian strolls - Around 30 poetic places to discover in Paris - The présentation of...
3 tags
Faberge Takes New Jewels Online
More information on Forbes
(Via Luxe Corp)
5 tags
Guerlain & augmented reality
Discover the bottle of Idylle by Guerlain with augmented reality !
www.idylle-guerlain.com
6 tags
Parisienne by Yves Saint Laurent & more
The dedicated website of the new perfume Yves Saint Laurent “Parisienne” is online !
A beautiful interface, a contest for the launch, moodboards and… an exclusive part of the site for 4 international bloggers to interpret Parisian lifestyle… Perfect to launch the perfume, just too bad that the bloggers interpretation is a mere copy of the Longchamps website concept… a little old…
August 2009
4 posts
4 tags
Boucheron & Facebook are so friends
On Sunday, September the 20th, the House of Boucheron will open its doors to the general public for the French government sponsored event “Journées du Patrimoine” in Paris.
On this occasion, Boucheron will open its private salons where antique jewelry pieces will be on display, along with highlights of its history. There will also be demonstrations of the different craftsmanship skills required...
4 tags
Grazia's day !
Grazia magazine is launching today in France ! Check out the online promotion : - A dedicated website with contest - An event in the heart of Paris where many bloggers are invited - An iPhone application - A Facebook page - A Twitter account - A Dailymotion channel
4 tags
IFB’s Dress Up Soiree at NYFW
Event details on IFB
5 tags
Yves Saint Laurent is waking up !
Yves Saint Laurent has finally an official page on Facebook and Twitter :)
July 2009
9 posts
3 tags
The Lady Noire Affair on iPhone
“The Lady Noire Affair” application is now available on iPhone and Android.
Download the application
4 tags
Julia is on Boucheron.com
There is no need to present you Julia, the Marc Newson necklace for Boucheron… but you might like to discover the website, it’s beautiful et it gives a greater insight into the fractals equations concept.
www.boucheron.com/marcnewson
4 tags
Luxury shopping on iPhone
Net-a-Porter.com launches its iPhone shopping application, the Net-App. Now, shoppers can make purchases, create wish lists and read the weekly fashion news wherever they are.
3 tags
Mouvements at Condé Nast Digital
Say Goodbye to Men.Style.com, Hello to GQ.com, Details.com. Read more on Advertising Web
5 tags
Longchamps lets bloggers express their talent
Longchamps has offered international bloggers an exclusive space within their website to interpretate the new GATSBY collection ! A real “mise en valeur” for these fashion experts.
3 tags
3, 2, 1... Louis Vuitton Journeys
Three unique perspectives. One extraordinary experience. Told as never before.
www.louisvuittonjourneys.com
4 tags
The Lancôme blog
Lancôme talks to beauty junkies with its own blog The Lancôme blog
4 tags
Luxury & E-commerce
Luxe Corp is proud to announce that it held a highly successful 2009 edition of its Club e-Luxe International Summit on 4th June at the Ritz Hotel Paris. The theme of the summit was e-Conmmerce with an emphasis on strategic approaches to maximizing online sales in a particularly slow economic context, through the title : Selling the Dream of Luxury through e-Commerce - Approaches to the...
3 tags
Louis Vuitton targets Japanese mobile gamers
Louis Vuitton Japan has created an original game for mobile web SNS and game portal site Mobage Town by DeNA on Luxuo
June 2009
10 posts
3 tags
Blogger survey 2009
4 tags
Jean Paul Gaultier is teasing
What’s happening at the maison de couture ? Check out the Facebook page of MA DAME
www.ma-dame.com
3 tags
Fashion 2.0
An interactive future for fashion magazines on The Business of Fashion
3 tags
If you have to do it yourself...
14 ways to promote a new fashion label online on Drapers by Leon Baily Green
2 tags
Luxury brands and the rise of Twitter
3 tags
Gucci Twitter contest
I don’t know if it’s a hoax but the 100000Th Twitter follower gets to go to the Golden Eagle in Shanghai ! GuccibyGucci
3 tags
Van Cleef & Arpels is connected
To launch the collection « Une journée à Paris » (a day in Paris), Van Cleef & Arpels has set up a complete online concept including a dedicated website, an iPhone application, community management and social media happening.
More informations on The Luxe Chronicles : here
The iPhone application “A day in Paris” :
3 tags
Louis Vuitton loves Murakami
The full short film celebrating six years of collaboration between Murakami and Louis Vuitton.
Thanks to Tann for the video :)
3 tags
State of Twittersphere - June 2009
3 tags
It's time to be fashion
Top 20 fashion twitterers by The Times online
May 2009
14 posts
3 tags
Diane von Furstenberg is blogging
Diane von Furstenberg has his blog, very complete and updated daily by the DFV team in New York : The Inside DVF
“DVF has become a community…a sensibility…and Inside DVF has been created so that we have a place to engage and meet online,” says Diane von Furstenberg.
2 tags
Twitter is the place to be
So much luxury brands on Twitter… Stay tuned !
Brands/designers :
Veuve Clicquot
Givenchy
Karl Lagerfeld
Dior Men
Lancôme Paris
C’N’C
Diane Von Furstenberg
The Chloé Insider
Louboutin
Kenzo perfumes
Henry Holland
Jeremy Scott
Gucci
Specific operations :
Louis Vuitton US
Boucheron Magnetic Quatre
Lady Dior
Mugler Circle
Moët & Chandon -...
3 tags
Hyatt is mobile
Hyatt makes reservation with mobile markting : read more