December 2009
6 posts
3 tags
Hermès Grandes Heures on iPhone
Hermès is on iPhone and invite you to discover “Grandes Heures”.
A watch is an instrument of precision, a guardian of life’s timetable. Time itself though seems to mock that very rigour, sometimes making hours fly by, while seconds and minutes can go on for ever. Hermès pays homage to the relativity of time with the creation of the mechanism, Grandes Heures for the iconic Cape...
5 tags
Luxury content on Facebook
Brands are starting to take a deep dive into social media with an extensive Facebook pages redesign. A network presence as illustrated by a custom fan page is essential and today few luxury brands have been reactive.
I created the 10 best practices list with all the possibilities that answer different marketing goals :
Louis Vuitton : a complete welcoming tab and a ressource center
...
4 tags
The French Art of loving by Aubade
Aubade is celebrating the Art of loving “à la française” on its new experiential website: www.frenchartofloving.com
This new interactive website enables all Aubade admirers to gather and share, joyful experiences of love and voluptuous pleasures.
5 tags
1 Million possibilities, 1 combinaison...
Paco Rabanne launching the first contest on iPhone to promote a perfume.
Become the first one to discover the combinaison of the 18 carat case and win a year of 1 Million perfume. The 100 winners to follow will reveive a 1 Million sample along with an exclusive gift.
Download the application : here
3 tags
P.R with augmented reality
Shiseido has sent an original press release to journalists for the launching of Premium Future Solution LX. Discover the demo here
5 tags
Boucheron wishes you a “Follies filled Christmas”
This Christmas, Boucheron goes a little eccentric and reveals its new selection through a website that’s all at once glamorous, interactive… and caring ! While they discover the Christmas selection’s wonders, visitors to the website will also invited to send their wildest, innermost thoughts to loved ones, family or friends in the shape of a virtual greeting card – set with a precious jewel...