Van Cleef & Arpels is connected
To launch the collection « Une journée à Paris » (a day in Paris), Van Cleef & Arpels has set up a complete online concept including a dedicated website, an iPhone application, community management and social media happening.
More informations on The Luxe Chronicles : here
The iPhone application “A day in Paris” :
Text tagged as: van_cleef_amp_arpels strategy une_journ_e_paris
