Luxury content on Facebook

Brands are starting to take a deep dive into social media with an extensive Facebook pages redesign. A network presence as illustrated by a custom fan page is essential and today few luxury brands have been reactive.

I created the 10 best practices list with all the possibilities that answer different marketing goals :

Louis Vuitton : a complete welcoming tab and a ressource center

Tiffany & Co :  an iframe of their website

Chanel : a video

Ralph Lauren : a style guide

Dior : a sampling redirection

Hugo Boss : a model contest

Boucheron : collection information

Dolce & Gabbana : many online store boxes

Tag Heurer : contents exclusively on Facebook

Helena Rubinstein : a contest

Text tagged as: brands facebook fbml rich_content social_media