Luxury content on Facebook
Brands are starting to take a deep dive into social media with an extensive Facebook pages redesign. A network presence as illustrated by a custom fan page is essential and today few luxury brands have been reactive.
I created the 10 best practices list with all the possibilities that answer different marketing goals :
Louis Vuitton : a complete welcoming tab and a ressource center
Tiffany & Co : an iframe of their website
Chanel : a video
Ralph Lauren : a style guide
Dior : a sampling redirection
Hugo Boss : a model contest
Boucheron : collection information
Dolce & Gabbana : many online store boxes
Tag Heurer : contents exclusively on Facebook
Helena Rubinstein : a contest
Text tagged as: brands facebook fbml rich_content social_media